Forget 60:40. A looming recession and the rise of retail media is set to change the brand-activation ratio.
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By Simon Porter Past recessionary periods saw marketers gravitate to quality, measurable channels. With the media landscape further shifting to accommodate increased investment in retail media, Hatched’s Simon Porter says a brand versus activation swing is on the cards. As the prospect of a recession in 2023 looms, the debate about short versus long-term, brand […]