PR Blog

Creating Successful App Retargeting Campaigns

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90% of marketers think that retargeting is the best, or tied for the best tactic, for paid user acquisition. With desktop retargeting maturing, marketers are increasingly turning to mobile app retargeting to grow their user base. The enthusiasm surrounding mobile retargeting ads is a very reasonable. After all, sales conversions for mobile retargeting is 13 times […]

PR Blog

6 Mobile Marketing Trends to Expect in 2016

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There’s good reason that mobile demands so much of our mindshare. Just this year, the number of mobile-only internet users surpassed that of desktop-only, according to Comscore, with people spending at least 54 percent of their digital media time interacting with mobile apps. Our customers are literally living, working, and exploring on mobile, and in […]