PR Blog

5 Compelling Reasons to Ramp up Your Digital Marketing Strategy

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Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. Most businesses have made or are beginning to make the transition to better engage today’s digital consumers. Offline must be integrated with online methods, consumer data must be collected across all touch points, […]

PR Blog

Expect More Programmatic Ads to Pop Up on Mobile

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Following triple-digit gains in 2013 and 2014, programmatic ad spending will continue on a solid growth trajectory in 2015, rising nearly 50% to $14.88 billion, or 55.0% of total digital display ad spending, eMarketer estimates. According to February 2015 research by RBC Capital Markets and Advertising Age, though, programmatic still makes up a small share […]