Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. Most businesses have made or are beginning to make the transition to better engage today’s digital consumers. Offline must be integrated with online methods, consumer data must be collected across all touch points, and marketers understand that personalized digital experiences will drive success.
Ever wonder just how much of an impact do digital marketing strategies really make? Or are you considering switching up some of your marketing spend? Take a look at these 5 compelling reasons why you should seriously think about ramping up your digital presence.
1. Consumers Use Multiple Channels Before They Buy
80% of consumer use online channels to research products and services before they make a purchase decision. Furthermore, they use an average of 6 channels.
Be sure your customers and prospects can find you during this critical phase of the shopper journey. According to a recent survey by MarketingCharts.com, digital dominates the biggest increase in marketing spend for 2015. Marketers plan significant increases in spend for email marketing, social media, mobile marketing, search (both organic and paid), and online display advertising.
Read more here: http://smartdatacollective.com/lbedgood/305186/5-compelling-reasons-ramp-your-digital-marketing-strategy