PR Blog

3 challenges with mcommerce and how retailers can respond

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Retail mcommerce is a $542.73 billion opportunity in the US this year, growing 11.7%. To maintain that growth and attract mobile shoppers, retailers will have to create seamless smartphone and app buying journeys, invest in loyalty programs to retain users, and prove that the mobile experience stands up against desktop. 1. Desktop sees better conversion rates, order size, and cart abandonment […]