PR Blog

An Effective Tool For Driving Spontaneous & In-Store Purchases

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We previously were only able to measure basic data, such as page views and clicks, from digital catalogs. Today, the digital publishing solutions available in the market make it possible to find metrics and analytic opportunities from this kind of marketing materials, providing proof of conversions — making it a better option for businesses to communicate […]

PR Blog

Time on tablet overtakes PC, reports IAB and Nielsen

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For the first time, the IAB and Nielsen have confirmed that 18+ Australians are spending more time on tablets than PC in its Mobile Ratings Report for 2015. While it is no surprise that smartphones are the preferred device for the 18+ internet active populations, it is the first report that has positioned the PC […]