There’s good reason that mobile demands so much of our mindshare. Just this year, the number of mobile-only internet users surpassed that of desktop-only, according to Comscore, with people spending at least 54 percent of their digital media time interacting with mobile apps. Our customers are literally living, working, and exploring on mobile, and in the process, giving marketers an unprecedented opportunity to learn and start a dialogue about products and experiences that could be meaningful to them.

As 2016 approaches, the most powerful developments in the mobile marketing space will be the ones that serve to build and enhance this two-way relationship, to make the process of discovery and outreach far more relevant and personalized, and to provide customers with branded experiences that actually enhance their lives. Explore how these six trends are shaping the way that we build long-term relationships through mobile.
Read more at http://www.business2community.com/mobile-apps/6-mobile-marketing-trends-to-expect-in-2016-01376750#HlO0pMdKYzBpjDoM.99