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Tablet Video Viewership To Beat Desktops And Smartphones In U.S.; 149 Million Viewers On Tablet By 2018!

Apple Inc. (NASDAQ:AAPL) iPad ushered in the age of tablets in 2010, and four years later, half of the entire U.S. population is using a tablet device, at least once a month. Although the tablet market has saturated in North America, the number of users are expected to grow from 132.2 million in 2013, to 147.2 million users in 2014, an 11.3% increase. According to an eMarketer report for March 2014, an estimated 52.1% of the U.S. population, or 173.1 million users will use a tablet by 2018. The report goes on to highlight the rapid importance of tablet devices in video viewership, and the lack of advertising investment in video ads on tablets and smartphones. Despite the explosive adoption, 83 million mobile users in the U.S still don’t have a smartphone, and 153 million mobile users still don’t have a tablet.

Tablets Trump Smartphones In Video Viewership

Tablets are increasingly preferred over laptops and desktop computers for viewing videos, both online and offline. The devices are winning favor over desktops and smartphones alike, owning to portability and the large variety of screen sizes.

smartphone and tablet video viewer metrics

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