PR Blog

Marketing 2020 outlook: Data-driven, brand-building and balance

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In the final edition for 2019, AdNews spoke with CMOs about where they are spending their budgets. Angela Tangas, now the CEO of Dentsu Aegis Network ANZ, told AdNews that “‘traditional’ advertising’s position in the marketing mix is at risk of becoming even more vulnerable.” Up against finance and procurement teams, marketers are under the […]

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Salesforce explores the rise of the connected shopper – and what retailers need to do.

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Retail continues to be an area where the consumer is king. Engagement channels are changing, tech-enabled customer experience has never been more vital, and the battle between traditional retail and online marketplaces is well and truly joined. Salesforce’s latest Connected Shoppers Report aimed to explore the relationship between bricks-and-mortar and digital retailers – and found that […]

PR Blog

The moment consumers are most receptive to an advertisement.

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Consumers are more receptive to a new advertisement just after they finish reading an article, according to the latest research using virtual reality and eye tracking technology to judge emotional response to content. Taboola and Nielsen have just released a study which used the BrainVu AI platform to test attentiveness and emotional response with different […]

PR Blog

Marketers Are Ramping Up Data Management Investments

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With spend on marketing technology increasing, many marketers are investing more dollars into data management products. In December 2018, the Interactive Advertising Bureau (IAB) and Winterberry Group estimated that US marketers spent nearly $5 billion on data management and integration products in 2018, a 25% increase from 2017. Those marketers are investing in products such […]

PR Blog

The Native App May Be Killing the Mobile Web in Asia-Pacific

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The vast majority of mobile ads in the region are delivered via apps. In the battle between the mobile web and native apps for advertising, the mobile web appears to be losing out in Asia-Pacific. New research from mobile advertising data company Vpon found that 77% of mobile ads served during H1 2017 in the […]

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What Walmart, Macy’s and Home Depot Are Saying About Retail

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Walmart, The Home Depot and Macy’s fiscal Q4 2016 earnings painted a mixed picture Tuesday, but they all highlight one common theme: Physical stores are still important, and online sales and digital strategies are key to bringing traffic and sales to stores. “While ecommerce is growing rapidly, customers continue to rely on brick-and-mortar formats,” said […]

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For Affluent Millennials, Brands Matter

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Nearly three-quarters call brands “integral” to their lives. Affluent millennial internet users are strongly attached to brands—much more so than those with less income. More than half of those in a worldwide survey said they were defined by the brands they purchase. Nearly three-quarters of affluent millennial internet users, defined in this case as the […]

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In Asia-Pacific, Mobile Web Ads Are a Top Priority

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In-app ads are set to grow in importance. Most senior marketers in Asia-Pacific say display ads on the mobile web are their highest priority for mobile advertising, according to research from H1 2016. But that looks set to change. According to polling from Criteo and WBR Digital, 52% of senior marketers surveyed named mobile-web display […]

PR Blog

What Makes Smartphone Owners Download an App?

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Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers. According to research, there are a variety of reasons why smartphone owners install a mobile app, and one of the main motivations is simple: They had a specific task, and they thought the app would help. Tune, […]