PR Blog

Programmatic to account for 48% of online display spend in Australia

Programmatic will account for nearly half (48%) of online display spend in Australia this year, according to the latest State of Digital report from GroupM.

Australia’s programmatic expected spend for 2018 was projected to be higher than the global average of 44%, and up from 35% in 2017 and 20% in 2016.

In relation to media use, online will have a 39% share in Australia, TV 32%, print 4% and radio 25%. In regards to transactions, 35% of online display investment was transacted programmatically in Australia in 2017 versus 20% in 2016. This will rise to 48% in 2018, slightly higher than the global average.

Read more at http://www.adnews.com.au/news/programmatic-to-account-for-48-of-online-display-spend-in-australia#xqW2QaRHsIXX8K1Y.99

Leave a Reply