Following strong holiday season growth, phablets continued to shine in January 2015. According to recent data from Flurry, global mobile app sessions on such devices rose nearly 150% year over year that month. In comparison, average growth for the mobile industry as a whole was 78%. See more here: http://www.emarketer.com/Article/Consumers-Pockets-Make-Room-Phablets/1012203
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Price checking is most helpful mobile retail app feature. Lifestyle and shopping app usage soared last year, but retailers have a long way to go in terms of app development, according to December 2014 research by Boston Retail Partners. Among retailers polled in North America, just 16% had a smartphone app that worked well. An […]
It’s a daunting world for the modern day marketer, but it needn’t be if they weren’t so “channel obsessive”. At a packed out Programmatic Summit in Sydney this morning, global head of marketing technology and innovation at Kimberly-Clark (US), Mayur Gupta, said marketers must quit being so channel obsessed. He added that finding the human […]
Trends marketers and brands need to watch out for this year: Posted by B&T Magazine Wearables and connected devices are dominating the events on every marketer’s calendar. As industry experts discuss the Internet of Things in speeches and roundtables across the globe, it’s clear that smart technology is becoming part of the mainstream marketing mix. […]
In case you have been living under a giant Blackberry bush for the last eight years, guess what? Mobile has changed the world. With just over 7 billion people on the planet, there will soon be more than 4 billion smartphones – and counting. This staggering number of units will dwarf the PC population (a […]