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Six Tech Trends Marketers Should Take Note Of…

Trends marketers and brands need to watch out for this year:

B&T Magazine

Posted by B&T Magazine

Wearables and connected devices are dominating the events on every marketer’s calendar. As industry experts discuss the Internet of Things in speeches and roundtables across the globe, it’s clear that smart technology is becoming part of the mainstream marketing mix. With this technology set to permeate our everyday lives, it’s crucial that brands consider the impact it may have on their marketing strategies. So what does the future hold for Australia’s marketing industry? Here are six key technology trends that forward-thinking marketers should be aware of for the year ahead:

1. Everyday items are getting smarter

From connected cars, to washing machines, to beds, everyday items are becoming smarter to serve the consumer. As connected devices become mainstream and offer real value to consumers, the Internet of Things promises to equip brands with a much deeper understanding of the consumer, alongside insights into targeting them effectively. The biggest challenges for marketers will be to collect and analyse the large data sets generated by these connected devices.

2. Advances in mobile targeting

Mobile is overtaking desktop as the primary means of accessing the internet. As a result, mobile advertising expenditure in Australia grew 85% year-on-year in the third quarter of 2014. With mobile set to finally tip into the mainstream this year, the key difficulty advertisers face is measuring mobile conversions and understanding the path to purchase across multiple devices. The industry as a whole will see large-scale innovation and development in cross-device targeting and cookieless targeting, which will in turn accelerate mobile ad spend.

Read more here: http://www.bandt.com.au/marketing/six-tech-trends-marketers-should-take-note-of

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