In case you have been living under a giant Blackberry bush for the last eight years, guess what? Mobile has changed the world. With just over 7 billion people on the planet, there will soon be more than 4 billion smartphones – and counting.
This staggering number of units will dwarf the PC population (a mere 1.5 billion) – but it’s not just raw numbers that are important. Evidence tells us smartphone owners are glued to their devices during every waking hour, checking their tiny rectangular screens from 100 up to 150 times a day. And, as we all navigate the steep tech innovation curve, it will mean more opportunities for use and greater user dependency.
So what does this mean for the business of news publishing and what has changed for us? Well, everything really.
Read more at http://www.adnews.com.au/opinion/mobile-changes-everything#O5IxpL7rSgvspmok.99