Category: PR Blog

Traditionally, retailers have leaned by a small margin toward direct-response advertising, rather than branding. Thus, we expect retail will slightly exceed the […]

In the final edition for 2019, AdNews spoke with CMOs about where they are spending their budgets. Angela Tangas, now the CEO […]

Retail continues to be an area where the consumer is king. Engagement channels are changing, tech-enabled customer experience has never been more vital, […]

Consumers are more receptive to a new advertisement just after they finish reading an article, according to the latest research using virtual […]

With spend on marketing technology increasing, many marketers are investing more dollars into data management products. In December 2018, the Interactive Advertising […]

Programmatic will account for nearly half (48%) of online display spend in Australia this year, according to the latest State of Digital […]

The vast majority of mobile ads in the region are delivered via apps. In the battle between the mobile web and native […]

Walmart, The Home Depot and Macy’s fiscal Q4 2016 earnings painted a mixed picture Tuesday, but they all highlight one common theme: […]

Nearly three-quarters call brands “integral” to their lives. Affluent millennial internet users are strongly attached to brands—much more so than those with […]

In-app ads are set to grow in importance. Most senior marketers in Asia-Pacific say display ads on the mobile web are their […]