Author: Alastair80

Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers. According to research, there […]

Not earning rewards fast enough frustrates loyalty program members. With the number of loyalty programs in which internet users in Australia participate […]

We previously were only able to measure basic data, such as page views and clicks, from digital catalogs. Today, the digital publishing solutions […]

For the first time, the IAB and Nielsen have confirmed that 18+ Australians are spending more time on tablets than PC in […]

90% of marketers think that retargeting is the best, or tied for the best tactic, for paid user acquisition. With desktop retargeting […]

There’s good reason that mobile demands so much of our mindshare. Just this year, the number of mobile-only internet users surpassed that […]

Apple Inc. (NASDAQ:AAPL) iPad ushered in the age of tablets in 2010, and four years later, half of the entire U.S. population is using […]

We talk frequently about happenings in the performance space – sifting through the daily stream of digital marketing news, pondering repercussions for […]

The worldwide tablet audience has a few more years of double-digit growth in store, according to eMarketer’s latest forecast for usage of […]

Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. […]