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What Internet Users in Australia Like and Don’t Like About Loyalty

Not earning rewards fast enough frustrates loyalty program members.

With the number of loyalty programs in which internet users in Australia participate flatlining from 2013 to 2016, a survey by Directivity conducted in H1 2016 provides some answers as to why users join such programs in the first place—and why they’re stopping using them.

Reasons that Internet Users in Australia Have Stopped Participating in a Loyalty Program, H1 2016 (% of respondents)

Over half of those surveyed who belong to at least one loyalty program said they had stopped participating in loyalty programs because they weren’t earning points or rewards fast enough. About 30% listed three other reasons: that the program changed its benefits and rewards, that they no longer shop at that company, and that the rewards didn’t appeal to them.

– See more at: https://www.emarketer.com/Article/What-Internet-Users-Australia-Likeand-DontAbout-Loyalty/1014426#sthash.kU0o76up.dpuf

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