In perhaps the first trend break in decades, Australians appear to have finally maxed out on how much content they can consume across scores of different channel options, cutting the time they spent with all forms of media in the past 12 months – hardest hit were subscription streaming services with nearly 2 hours less […]
Retail mcommerce is a $542.73 billion opportunity in the US this year, growing 11.7%. To maintain that growth and attract mobile shoppers, retailers will have to create seamless smartphone and app buying journeys, invest in loyalty programs to retain users, and prove that the mobile experience stands up against desktop. 1. Desktop sees better conversion rates, order size, and cart abandonment […]
“We’re shifting into a lot of new paradigms in advertising, which is the underlying theme of all of the 2024 trends,” our analyst Paul Verna said on our “Advertising Trends to Watch for 2024” webinar. Marked by shifts that will reshape how brands connect with their audiences, the advertising industry will soon see less volatile ad […]
In simple words, programmatic DOOH is automation of buying and selling of ad inventory (ad spaces) using computer programs. It is real-time, open to all bidders and the highest price is selected, much like how online advertising ecosystem work today. One of the traditional challenges with OOH was that getting the creative to each location, […]
Retail media advertising has been a prominent part of the digital ad industry in China for many years. While overall digital ad spending in the US far exceeds digital ad spending in China, the same has never been true of ecommerce channel ad spending. However, the US is now growing faster and has more headroom […]
By Simon Porter Past recessionary periods saw marketers gravitate to quality, measurable channels. With the media landscape further shifting to accommodate increased investment in retail media, Hatched’s Simon Porter says a brand versus activation swing is on the cards. As the prospect of a recession in 2023 looms, the debate about short versus long-term, brand […]
2022 is on track to be a bounce-back year for digital advertising. Estimates for the year will outpace 2021 at $240 billion in digital ad spend in the U.S. Additionally, the economy remains stable, boosting consumer confidence and spending. That’s great news for broadcast media sales professionals like you! However, not every industry will increase its advertising […]
eCatalogues have been around for some time and they are here to stay. This is a result of global economies and industries becoming more driven by technology. An eCatalogue, digital catalogue or online catalogue depending on your preference, is the cornerstone of successful companies’ marketing and growth strategies with good reason. Even though we can […]
Geofencing is a location-based technology service in which a mobile, desktop or cloud-based app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag or mobile device enters or exits a virtual boundary set up around a geographical location, known as a geofence. […]
Traditionally, retailers have leaned by a small margin toward direct-response advertising, rather than branding. Thus, we expect retail will slightly exceed the US digital ad spending average in search, but not display, this year. The industry will, nonetheless, be extremely balanced in allocating its digital ad dollars, splitting them almost evenly between formats, and within […]