Expect More Programmatic Ads to Pop Up on Mobile
Following triple-digit gains in 2013 and 2014, programmatic ad spending will continue on a solid growth trajectory in 2015, rising nearly 50% […]
Consumers’ Pockets Make Room for Phablets
Following strong holiday season growth, phablets continued to shine in January 2015. According to recent data from Flurry, global mobile app sessions […]
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Mobile Retail Apps’ Special Role? Price Checkers
Price checking is most helpful mobile retail app feature. Lifestyle and shopping app usage soared last year, but retailers have a long […]
Marketers are channel-obsessed but must find the human in ad-tech
It’s a daunting world for the modern day marketer, but it needn’t be if they weren’t so “channel obsessive”. At a packed […]
Six Tech Trends Marketers Should Take Note Of…
Trends marketers and brands need to watch out for this year: Posted by B&T Magazine Wearables and connected devices are dominating the […]
“Mobile Changes Everything”
In case you have been living under a giant Blackberry bush for the last eight years, guess what? Mobile has changed the […]
When the Path to Purchase Becomes the Path to Purpose.
Digital platforms and social networks have changed the relationship between brands and consumers. Consumers of today use multi-screen media to make life […]