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Category: PR Blog

April 2, 2015PR Blog

Expect More Programmatic Ads to Pop Up on Mobile

Following triple-digit gains in 2013 and 2014, programmatic ad spending will continue on a solid growth trajectory in 2015, rising nearly 50% […]

March 17, 2015PR Blog

Consumers’ Pockets Make Room for Phablets

Following strong holiday season growth, phablets continued to shine in January 2015. According to recent data from Flurry, global mobile app sessions […]

March 6, 2015PR Blog

Mobile Retail Apps’ Special Role? Price Checkers

Price checking is most helpful mobile retail app feature. Lifestyle and shopping app usage soared last year, but retailers have a long […]

March 6, 2015PR Blog

Marketers are channel-obsessed but must find the human in ad-tech

It’s a daunting world for the modern day marketer, but it needn’t be if they weren’t so “channel obsessive”. At a packed […]

March 6, 2015March 6, 2015PR Blog

Six Tech Trends Marketers Should Take Note Of…

Trends marketers and brands need to watch out for this year: Posted by B&T Magazine Wearables and connected devices are dominating the […]

March 6, 2015PR Blog

“Mobile Changes Everything”

In case you have been living under a giant Blackberry bush for the last eight years, guess what? Mobile has changed the […]

February 15, 2015February 16, 2015PR Blog

When the Path to Purchase Becomes the Path to Purpose.

Digital platforms and social networks have changed the relationship between brands and consumers. Consumers of today use multi-screen media to make life […]

February 1, 2015February 16, 2015PR Blog

Australian Retail E-commerce Sales to Top $10 Billion in 2015

Retail e-commerce sales in Australia will rise 14.4% this year to pass $10 billion, according to eMarketer’s latest estimates of retail sales, […]

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  • Peak media fatigue?
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