Not earning rewards fast enough frustrates loyalty program members. With the number of loyalty programs in which internet users in Australia participate flatlining from 2013 to 2016, a survey by Directivity conducted in H1 2016 provides some answers as to why users join such programs in the first place—and why they’re stopping using them. Over […]
We previously were only able to measure basic data, such as page views and clicks, from digital catalogs. Today, the digital publishing solutions available in the market make it possible to find metrics and analytic opportunities from this kind of marketing materials, providing proof of conversions — making it a better option for businesses to communicate […]
For the first time, the IAB and Nielsen have confirmed that 18+ Australians are spending more time on tablets than PC in its Mobile Ratings Report for 2015. While it is no surprise that smartphones are the preferred device for the 18+ internet active populations, it is the first report that has positioned the PC […]
90% of marketers think that retargeting is the best, or tied for the best tactic, for paid user acquisition. With desktop retargeting maturing, marketers are increasingly turning to mobile app retargeting to grow their user base. The enthusiasm surrounding mobile retargeting ads is a very reasonable. After all, sales conversions for mobile retargeting is 13 times […]
There’s good reason that mobile demands so much of our mindshare. Just this year, the number of mobile-only internet users surpassed that of desktop-only, according to Comscore, with people spending at least 54 percent of their digital media time interacting with mobile apps. Our customers are literally living, working, and exploring on mobile, and in […]
Apple Inc. (NASDAQ:AAPL) iPad ushered in the age of tablets in 2010, and four years later, half of the entire U.S. population is using a tablet device, at least once a month. Although the tablet market has saturated in North America, the number of users are expected to grow from 132.2 million in 2013, to 147.2 million […]
We talk frequently about happenings in the performance space – sifting through the daily stream of digital marketing news, pondering repercussions for brands and marketers that take a ‘performance-based’ approach with their promotional activity. In recent years, looking into debates from a ‘performance’ perspective may have caused the assessor to ride on a slightly different […]
The worldwide tablet audience has a few more years of double-digit growth in store, according to eMarketer’s latest forecast for usage of the devices around the globe. We estimate that this year, 1.00 billion people will use a tablet at least monthly, including people who own their own tablet as well as those who use […]
Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. Most businesses have made or are beginning to make the transition to better engage today’s digital consumers. Offline must be integrated with online methods, consumer data must be collected across all touch points, […]
Following triple-digit gains in 2013 and 2014, programmatic ad spending will continue on a solid growth trajectory in 2015, rising nearly 50% to $14.88 billion, or 55.0% of total digital display ad spending, eMarketer estimates. According to February 2015 research by RBC Capital Markets and Advertising Age, though, programmatic still makes up a small share […]